Compelling SEO Copywriting That Converts

Drive traffic, increase sales, and grow your business with persuasive, SEO-optimized content.

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About Me

I'm a specialized SEO copywriter with over 5 years of experience crafting content that both search engines and humans love. My approach combines technical SEO knowledge with persuasive writing techniques to create copy that drives real business results.

Whether you need website copy that converts, blog posts that rank, or product descriptions that sell, I create content that meets your business objectives while maintaining a clear, engaging voice.

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My Services

SEO Copywriting

Content that ranks in search engines and converts visitors into customers. Includes keyword research and optimization.
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Landing Pages

High-converting landing pages designed to turn visitors into leads or customers with persuasive copy.
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Technical Copywriting

Complex technical topics explained in clear, accessible language for software, SaaS, and tech products.
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SaaS Copywriting

Specialized copy for SaaS products including websites, email sequences, and product descriptions.
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My Experience

SEO Content Developer (10/2023 - 02/2025)

Windie360 – Israel (Remote)

  • Designed and executed an SEO-optimised content strategy for this racing sailing equipment startup.
  • Developed pillar blogs, topic clusters, and conversion-focused landing pages to drive organic traffic.
  • Crafted dynamic content marketing pieces for a broad client base to drive consumer awareness of brands.

Lead Content Strategist (01/2023 - 09/2023)

Heritage Woodwork – UK (Remote)

  • Led complete website architecture, keyword strategy, and SEO copywriting for this construction-focused brand.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.

Technical Writer & Product Researcher (02/2022 - 08/2024)

Canticket App – Australia (Remote)

  • Conducted in-depth research, testing, and content creation for this Australian tech startup.
  • Wrote detailed product documentation, blogs, and web copy, ensuring clarity and engagement.
  • Translated technical specifications into user-friendly guides, facilitating easier product adoption.

Sustainability & Ocean Conservation Writer (06/2022 - 08/2023)

Reef.Support – The Netherlands (Remote)

  • Authored science-backed blogs on ocean sustainability, boosting brand credibility and engagement.
  • Assisted in social media content planning to increase reach and visibility.
  • Conducted interviews with subject matter experts to generate topics.
  • Managed content strategy for the startup's launch campaign, significantly increasing online engagement and contributing to successful market entry.

Marine Sustainability & Eco-Tech Writer (06/2021 - 05/2022)

EcoWorks Marine – Falmouth, UK (Remote)

  • Wrote an extensive blog series on marine sustainability, covering eco-friendly yacht cleaning solutions and sustainable practices for marinas and boat owners.
  • Developed SEO-driven content that positioned EcoWorks Marine as a leader in environmentally responsible yachting.
  • Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.

SEO Copywriter (09/2019 - 05/2021)

Vincent Reed – UK (Remote)

  • Developed high-converting web copy and SEO-driven blog content for this high-end bespoke joinery brand.
  • Provided editorial guidance to facilitate the delivery of top-quality content.
  • Customised brand message to reach and capture target audience interest and drive engagement.

Landing Page and Copywriting Samples

Landing Page Portfolio

  • SaaS Product Launch Page that increased conversion rates by 37%
  • E-commerce Category Landing Page with 45% improved bounce rate
  • Tech Webinar Registration Page with 52% conversion rate
  • Subscription Service Landing Page with 28% higher signup rate

Copywriting Portfolio

  • Technical White Papers for fintech and SaaS companies
  • Email sequences with 42% open rates and 18% click-through
  • SEO-optimized blog content ranking on Google page 1
  • Product descriptions that increased sales by 23% for e-commerce clients

What Clients Say

The copy you wrote for our landing page increased our conversion rate by 47%. We couldn't be happier with the results!

Sarah Johnson

TechStart Inc.

You have the rare ability to make complex tech concepts sound simple and compelling. Our product pages are performing better than ever.

Michael Chen

CloudSoft Solutions

The blog articles you wrote are ranking on the first page of Google for all our target keywords. The ROI has been incredible.

Jessica Williams

Digital Growth Partners

Compelling Copy that Converts

Get In Touch

15 Hutchinson Avenue

Cape Town 7441

Registered to Caramel Digital 2025